Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
Welcome to the SoClo Fam!We are so happy you are here!
FREE SHIPPING on orders over $100!
New for Women
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Shannon Asymmetrical Distressed Hem Straight Fit Jeans - Denim Blue
- Regular price
- $ 62.00
- Regular price
-
- Sale price
- $ 62.00
- Unit price
- / per
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Shannon Asymmetrical Distressed Hem Straight Fit Jeans - White
- Regular price
- $ 62.00
- Regular price
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- Sale price
- $ 62.00
- Unit price
- / per
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Santorini Please Top
- Regular price
- $ 74.00
- Regular price
-
- Sale price
- $ 74.00
- Unit price
- / per
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Caitlyn Textured Sweater Vest
- Regular price
- $ 48.00
- Regular price
-
- Sale price
- $ 48.00
- Unit price
- / per
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OluKai Women’s Pehuea Li Lightweight Sneakers- White|White
- Regular price
- $ 100.00
- Regular price
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- Sale price
- $ 100.00
- Unit price
- / per
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OluKai Women’s Pehuea Li Lightweight Sneakers- Tapa|Tapa
- Regular price
- $ 100.00
- Regular price
-
- Sale price
- $ 100.00
- Unit price
- / per
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OluKai Women’s Pehuea Breathable Slip-On Shoes- Tapa|Tapa
- Regular price
- $ 100.00
- Regular price
-
- Sale price
- $ 100.00
- Unit price
- / per
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OluKai Women’s La‘i T–Bar Strappy Beach Sandal - Tan|Tan
- Regular price
- $ 100.00
- Regular price
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- Sale price
- $ 100.00
- Unit price
- / per
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OluKai Women’s Ohana Water-Friendly Sandal - Toasted Coconut|Pa’i
- Regular price
- $ 80.00
- Regular price
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- Sale price
- $ 80.00
- Unit price
- / per
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OluKai Women’s Southshore Waterproof Leather Sandal - Toffee|Toffee
- Regular price
- $ 90.00
- Regular price
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- Sale price
- $ 90.00
- Unit price
- / per
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OluKai Women’s ‘Lalahi Leather Beach Sandal - Tan|Lava Rock
- Regular price
- $ 80.00
- Regular price
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- Sale price
- $ 80.00
- Unit price
- / per
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OluKai Women’s ‘Uiki Water-Friendly Beach Sandal - Lava Rock|Lava Rock
- Regular price
- $ 70.00
- Regular price
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- Sale price
- $ 70.00
- Unit price
- / per
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OluKai Women’s ‘Uiki Water-Friendly Beach Sandal - Mood Indigo|Mood Indigo
- Regular price
- $ 70.00
- Regular price
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- Sale price
- $ 70.00
- Unit price
- / per
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OluKai Women’s Lei Leather Sandal - Tan|Tan
- Regular price
- $ 110.00
- Regular price
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- Sale price
- $ 110.00
- Unit price
- / per
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Mackenzie Floral Tie Midi
- Regular price
- $ 74.00
- Regular price
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- Sale price
- $ 74.00
- Unit price
- / per
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Brooke Puff Sleeve Paisley Dress
- Regular price
- $ 94.00
- Regular price
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- Sale price
- $ 94.00
- Unit price
- / per
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Cheryl Floral Maxi
- Regular price
- $ 98.00
- Regular price
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- Sale price
- $ 98.00
- Unit price
- / per
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Gibson Textured Puff Sleeve Top
- Regular price
- $ 90.00
- Regular price
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- Sale price
- $ 90.00
- Unit price
- / per
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Smith Puff Sleeve Embroidered Top
- Regular price
- $ 94.00
- Regular price
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- Sale price
- $ 94.00
- Unit price
- / per
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Hayleigh Puff Sleeve Embroidered V-Neck Top
- Regular price
- $ 76.00
- Regular price
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- Sale price
- $ 76.00
- Unit price
- / per
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Shannon Asymmetrical Distressed Hem Straight Fit Jeans - Denim Blue
- Regular price
- $ 62.00
- Regular price
-
- Sale price
- $ 62.00
- Unit price
- / per
-
Shannon Asymmetrical Distressed Hem Straight Fit Jeans - White
- Regular price
- $ 62.00
- Regular price
-
- Sale price
- $ 62.00
- Unit price
- / per
-
Santorini Please Top
- Regular price
- $ 74.00
- Regular price
-
- Sale price
- $ 74.00
- Unit price
- / per
-
Caitlyn Textured Sweater Vest
- Regular price
- $ 48.00
- Regular price
-
- Sale price
- $ 48.00
- Unit price
- / per
-
OluKai Women’s Pehuea Li Lightweight Sneakers- White|White
- Regular price
- $ 100.00
- Regular price
-
- Sale price
- $ 100.00
- Unit price
- / per
-
OluKai Women’s Pehuea Li Lightweight Sneakers- Tapa|Tapa
- Regular price
- $ 100.00
- Regular price
-
- Sale price
- $ 100.00
- Unit price
- / per
-
OluKai Women’s Pehuea Breathable Slip-On Shoes- Tapa|Tapa
- Regular price
- $ 100.00
- Regular price
-
- Sale price
- $ 100.00
- Unit price
- / per
-
OluKai Women’s La‘i T–Bar Strappy Beach Sandal - Tan|Tan
- Regular price
- $ 100.00
- Regular price
-
- Sale price
- $ 100.00
- Unit price
- / per
New for Men
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Onward Reserve Luxury Bar Soap - Mezcal Lime
- Regular price
- $ 20.00
- Regular price
-
- Sale price
- $ 20.00
- Unit price
- / per
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Onward Reserve Lewis Stanford Stadium S/S Tee
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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Onward Reserve Waffle House All-Star Special S/S T-Shirt - Dark Denim
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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SoClo Glory Glory S/S T-Shirt - Black Pepper
- Regular price
- $ 40.00
- Regular price
-
- Sale price
- $ 40.00
- Unit price
- / per
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Onward Reserve Brock Bowers S/S T-Shirt
- Regular price
- $ 48.00
- Regular price
-
- Sale price
- $ 48.00
- Unit price
- / per
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Onward Reserve Postcard Tee - Washed Blue
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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Onward Reserve Atlanta Braves Truist Park S/S T-Shirt - Washed Blue
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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Onward Reserve Cologne
- Regular price
- $ 75.00
- Regular price
-
- Sale price
- $ 75.00
- Unit price
- / per
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Onward Reserve Waffle House Vintage Store S/S T-Shirt - Washed Red
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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Onward Reserve Braswell Vest
- Regular price
- $ 155.00
- Regular price
-
- Sale price
- $ 155.00
- Unit price
- / per
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Onward Reserve Luxury Bar Soap - Bourbon Vanilla
- Regular price
- $ 20.00
- Regular price
-
- Sale price
- $ 20.00
- Unit price
- / per
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Men’s Burlebo Performance Hoodie - Black Camo
- Regular price
- $ 59.00
- Regular price
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- Sale price
- $ 59.00
- Unit price
- / per
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Men’s Burlebo Performance Hoodie - Classic Deer Camo
- Regular price
- $ 59.00
- Regular price
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- Sale price
- $ 59.00
- Unit price
- / per
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Onward Reserve Braswell Jacket
- Regular price
- $ 185.00
- Regular price
-
- Sale price
- $ 185.00
- Unit price
- / per
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Onward Reserve Lewis UGA #1 S/S Tee
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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Genteal Fall ‘24 Clubhouse Performance Polo
- Regular price
- $ 99.00
- Regular price
-
- Sale price
- $ 99.00
- Unit price
- / per
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Onward Reserve Patrick Lewis UGA S/S T-Shirt - Washed Red
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
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Men’s Burlebo Performance Hoodie - White Camo
- Regular price
- $ 59.00
- Regular price
-
- Sale price
- $ 59.00
- Unit price
- / per
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Men’s Burlebo Performance Hoodie - Retro Duck Camo
- Regular price
- $ 59.00
- Regular price
-
- Sale price
- $ 59.00
- Unit price
- / per
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SoClo Glory Glory S/S T-Shirt - Grey
- Regular price
- $ 40.00
- Regular price
-
- Sale price
- $ 40.00
- Unit price
- / per
-
Onward Reserve Luxury Bar Soap - Mezcal Lime
- Regular price
- $ 20.00
- Regular price
-
- Sale price
- $ 20.00
- Unit price
- / per
-
Onward Reserve Lewis Stanford Stadium S/S Tee
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
-
Onward Reserve Waffle House All-Star Special S/S T-Shirt - Dark Denim
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
-
SoClo Glory Glory S/S T-Shirt - Black Pepper
- Regular price
- $ 40.00
- Regular price
-
- Sale price
- $ 40.00
- Unit price
- / per
-
Onward Reserve Brock Bowers S/S T-Shirt
- Regular price
- $ 48.00
- Regular price
-
- Sale price
- $ 48.00
- Unit price
- / per
-
Onward Reserve Postcard Tee - Washed Blue
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
-
Onward Reserve Atlanta Braves Truist Park S/S T-Shirt - Washed Blue
- Regular price
- $ 45.00
- Regular price
-
- Sale price
- $ 45.00
- Unit price
- / per
-
Onward Reserve Cologne
- Regular price
- $ 75.00
- Regular price
-
- Sale price
- $ 75.00
- Unit price
- / per


Hey friends! We are Bryan and Karissa Willis, owners of Southern Clothiers in Valdosta, GA where we have proudly served our community since 2013.
It all started in a boutique. Bryan and I met at a boutique where I was working through a mutual friend. At the time, he was working for a big box retail company and I was in my last year towards obtaining a degree in biology...